Cartegraph’s Operations Management System (OMS) helps local governments manage assets, assign work, and track resources. The UX team was tasked with creating the next big customer-facing feature. In the end, this feature would be known as the Analytics Dashboard.
We made the effort to reach out and get in front of our customers. We wanted to learn about their troubles, their delights, what they absolutely needed in a solution, and what would create a negative impact.
With a small, busy team of two, we devised a plan to connect with our users. We made a goal to reach a minimum of 10 clients per week for 3 months, with a goal creating a focus group of at least 30 clients.