Our customization is what makes us unique and competitive in the industry. But, with a small team we also need to be cognizant of how we manage a custom architecture. We can do this through a structured program, with pre-set options of customization. 

Points not only have to be programmatic, but we need to allow customization by each client. Clients will want certain activities to be worth more points than other clients will, and we need to account for that. 

To be programmatic, we need to work backwards from the end. We need to decide what a 12-month program looks like – how many points need to be earned within 12 months to make a difficult but attainable program. 

If a client wants a 5-month program, we have a recommended points goal for that timeframe based on the points for each activity we recommend. (Essentially 5/12ths of the goal determined for 12 months)

Each client will start with a full program, all pre-programmed activities turned on and points associated. Clients can turn activities off/on, change how many points for each activity, and set start and end dates.